Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Ron Andrews, VP of Business Development at Cars Commerce where we discuss: Digital advertising is being disrupted and what it means for digital marketers, Unlocking the secrets of a car shoppers mind, His $1B digital marketing playbook for car dealerships.
This episode of the Car Dealership Guy Podcast is brought to you by:
CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.
Learn more @ https://www.cdkglobal.com/dealership-xperience-platform
Withum - Withum is a forward-thinking, technology-driven advisory and accounting firm, helping clients to be in a position of strength in today’s complex business environment. Learn more at - https://www.withum.com/warranty
Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/
Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at https://jobs.dealershipguy.com/jobs
Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com
Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu
Topics:
00:00:00 - Intro
00:04:18 - Ron’s career in auto
00:08:14 - Modern retailing
00:15:04 - What’s an ideal channel mix for dealerships?
00:16:32 - What are you seeing in the market?
00:19:55 - The “always on” customer
00:22:03 - Where are dealers wasting money?
00:24:01 - The future of data
00:33:31 - What are you working on for dealers today?
Check out Cars Commerce here - Learn more at https://www.carscommerce.inc/
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
