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Innovate or Die: Car Keys and the Future of Dealership Security

In this episode, I'm speaking with Steve Baucom, President of KEYper Systems

This episode is brought to you by:

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Topics:
00:00:00 - Intro
00:02:38 - Steve’s journey into auto
00:04:37 - Realizing the major key problem in the industry
00:06:27 - Financing the business
00:07:16 - Did you have a gut feeling of ‘this is going to work’?
0008:52 - How were you able to build this 35 years ago?
00:11:35 - Is there still opportunity for niche hardware businesses in the car industry?
00:13:36 - How do you innovate against the possibility that keys will go away?
00:15:41 - What is the practical next step for keys?
00:17:17 - How do you maintain a culture of innovation?
00:19:53 - What does your product look like today?
00:22:05 - Selling the company
00:26:04 - Is there competition in this space?
00:29:25 - What theft trends do you see at dealerships?
00:33:00 - Crazy stories

Check out KEYper here - https://www.keypersystems.com/global/en
Get in touch by emailing sales@keypersystems.com

Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.