<p>In this episode, I'm speaking with Aharon Horwitz, co-founder and CEO of Fullpath.
(00:00) Intro
(01:23) Fullpath's story
(03:45) What Fullpath does for dealers & consumers
(06:20) Leveraging 1st-party data
(13:56) Business metrics
(16:56) Best/worst marketing strategies
(22:20) How AI can help dealers & consumers
(33:34) CDG's vision for AI-powered car-buying
(41:54) Wrapping up
Learn more about <a href="https://fullpath.com" rel="noopener noreferer" target="_blank">Fullpath</a>.
Check out <a href="https://dealershipguy.com" rel="noopener noreferer" target="_blank">the website</a> for more and follow me on Twitter @GuyDealership!
Interested in advertising with CarDealershipGuy? Join the sponsor waitlist <a href="https://cdgpartner.com" rel="noopener noreferer" target="_blank">here</a>.
<em>This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.</em></p>
In this episode, I'm speaking with Aharon Horwitz, co-founder and CEO of Fullpath. (00:00) Intro (01:23) Fullpath's story (03:45) What Fullpath does for dealers & consumers (06:20) Leveraging 1st-party data (13:56) Business metrics (16:56) Best/worst marketing strategies (22:20) How AI can help dealers & consumers (33:34) CDG's vision for AI-powered car-buying (41:54) Wrapping up Learn more about Fullpath. Check out the website for more and follow me on Twitter @GuyDealership! Interested in advertising with CarDealershipGuy? Join the sponsor waitlist here. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
Quick, actionable insights for dealers and industry pros—delivered weekly in under 5 minutes.