#101 Dealership Data Wiz: Beating the algorithm to sell cars, How to "sell to zero", Where A.I. is actually adding value | Jeremy Nowling, Head of Digital Retailing, Rohrman Auto Group

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Jeremy Nowling, Head of Digital Retailing, Rohrman Auto Group where we discuss: Beating the algorithm to sell more cars, How to "sell to zero", dealers adapting to catastrophe, where A.I. is actually adding value and more.

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Topics:

(00:00:00) - Intro

(00:02:13) - Jeremy’s 25-year career at Rohrman

(00:07:02) - What is your main focus when it comes to technology today?

(00:09:22) - What’s the state of dealership technology?

(00:12:51) - How do you feel about integrated tools?

(00:14:45) - What tools are you using to enhance the customer experience?

(00:18:01) - What are the best AI tools for dealerships right now?

(00:19:19) - How do you see AI evolving in the dealership?

(00:24:28) - How does AI affect the service side?

(00:27:10) - How are you getting the best possible customer feedback?

(00:28:37) - What trends are you noticing in the market?

(00:33:30) - What’s your plan for the next decade?

(00:34:44) - Northwood

(00:39:40)- Closing thoughts

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