#136 How a Former Mortician Cracked Dealers' #1 Profitability Issue

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Peter Duffy Jr., CEO of Dealer Image Pro where we discuss: How a professional photographer cracked dealers' #1 profitability issue, the most impactful dealer website features, the future of content creator dealerships and much more.

This episode of the Car Dealership Guy Podcast is brought to you by:

CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships. Learn more @ https://www.cdkglobal.com/dealership-xperience-platform

Car Wars – Car Wars is the trusted partner for discerning dealerships in the Automotive Retail Industry, offering premium call tracking, texting, and phone solutions. Visit https://carguymedia.com/cw to learn more.

Dealer Image Pro - Picture this: a streamlined merchandising process providing high-quality online content seven days a week. Say goodbye to the days of waiting around and hello to a faster, more efficient way to showcase your inventory. Learn more at https://dealerimagepro.com/

Interested in advertising with Car Dealership Guy? Drop us a line here

Interested in being considered as a guest on the podcast? Add your name here

Topics:

(00:00:00) - Intro

(00:03:34) - Peter’s background and career

(00:08:29) - What is the problem you’re solving for dealers?

(00:12:08) - How are the perfect dealers merchandising dealerships?

(00:13:56) - What does the data show in the various ways cars are merchandised?

(00:18:55) - What’s your biggest challenge with dealers today?

(00:21:02) - Who does the best merchandising in the industry?

(00:23:32) - What’s exciting to you right now?

(00:26:26) - Have consumer expectations or demands changed with regard to online merchandising?