#28 Marketing with college athletes, Future of online car sales, Brewing auto lending issues, Creativity in an unsexy business | Rick Ricart, President of Ricart Automotive

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Fullpath - Discover Automotive's Leading Customer Data and Experience Platform.

In this episode, I'm speaking with Rick Ricart, President of Ricart Automotive.

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00:00 - Intro

02:40 - The Ricart Family & Rick’s background

08:08 - Sponsorship deals in the era of NIL (Name, Image, Likeness)

12:29 - Marketing, media, crafting company culture

19:46 - Ricart’s unique business model 

28:30 - Ricart’s fastest-growing division 

35:03 - Optimizing the online buying experience

50:02 - Lending, negative equity, repossessions

54:00 - Rick’s marketing idea that didn’t get picked up

56:55 - Inside look at OEM politics and EV rumors

1:01:40 - How manufacturers will change and adapt to new market trends

1:08:00 - Software and investing in the future 

1:14:19 - Wrapping up

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Rickart Automotive's website.

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