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Jan. 23, 2024

#52 Building a $6B car sales software empire, Electric vehicle revolution's slow start, China's strategy entering US car market | Brian MacDonald, CEO of CDK Global

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Car Dealership Guy | Auto Industry Insights | Content & News | Podcast

In this episode, I'm speaking with Brian MacDonald, CEO of CDK Global


This episode is brought to you by:


Valvoline - Valvoline can help drive your service department by streamlining operations and increasing revenue with hands-on technician and sales advisor training, state-of-the-art service lane technology, and a robust preventive maintenance chemical program. They even have programs to help you sell more cars and increase trade-ins! Learn more @ https://partner.valvolineglobal.com/dealership


CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.

Learn more @ https://www.cdkglobal.com/dealership-xperience-platform


Interested in advertising with CarDealershipGuy? Drop us a line here


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Topics:

(00:00:00) - Intro

(00:01:52) - Brian’s career in the industry

(00:02:23) - Experiences at CDK and transitioning to Sunoco

(00:09:26) - Evs & the future of the dealership

(00:13:32) - What services and technology are you offering dealerships?

(00:16:40) - How are you staying ahead of dealership needs?

(00:18:03) - What are your top focuses today?

(00:20:48) - How are you approaching integrating all dealership products into one solution?

(00:22:42) - What are you looking for when considering an acquisition?

(00:25:51) - Thoughts on AI

(00:29:46) - At what point does a dealership typically adopt software like CDK?

(00:32:41) - Are you seeing SaaS fatigue in dealerships?

(00:35:30) - Will we see some international OEM players enter the US market over the next decade?

(00:38:51) - Plans for the NADA conference

(00:40:09) - How can people get in touch?


Check out CDK Global here.


Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)


This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.