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March 7, 2024

#64 Selling $200M/yr of used cars, Losing money on every car but still profiting, Can he succeed where other dealerships have failed? | Eli Hanna, Dealer Principal of Hanna Cars

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Car Dealership Guy | Auto Industry Insights | Content & News | Podcast

In this episode of the Car Dealership Guy Podcast, I'm speaking with Eli Hanna, Dealer Principal of Hanna Cars where we discuss: Selling his first car behind a service shop, expanding his independent car dealership business into the Florida used car market, whether he can succeed in the same location where another dealership failed and much more.


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Topics:

(00:00:00) - Intro

(00:01:45) - Eli’s career and background

(00:05:51) - Launching a dealership

(00:07:24)- Sales numbers today

(00:09:23) - Scaling to 600 units

(00:11:29) - Eli’s business model

(00:13:24) - Who is your target market?

(00:16:12) - Financing the company

(00:16:52) - What’s your outlook for 2024?

(00:17:43) - How did you get lenders early on and how are you experiencing lending today?

(00:20:02) - Where do you wholesale inventory?

(00:21:38) - How are you marketing?

(00:22:04) - Expanding into Florida

(00:24:02) - Projected revenue

(00:25:43) - Have you considered Franchising?

(00:26:16) - What are your biggest challenges right now?

(00:27:27) - Plans for the future

(00:27:58) - How did you come across CDG?

(00:39:39) - What’s your outlook for the independent dealer?


Check out Hanna Cars here.


Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)


This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.