#69 Disruption of digital advertising, His $1B dealership marketing playbook, Unlocking the secrets of a car shoppers mind | Ron Andrews, VP of Business Development at Cars Commerce

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Ron Andrews, VP of Business Development at Cars Commerce where we discuss: Digital advertising is being disrupted and what it means for digital marketers, Unlocking the secrets of a car shopper's mind, His $1B digital marketing playbook for car dealerships.

This episode of the Car Dealership Guy Podcast is brought to you by:

CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.

Learn more @ https://www.cdkglobal.com/dealership-xperience-platform

Withum - Withum is a forward-thinking, technology-driven advisory and accounting firm, helping clients to be in a position of strength in today’s complex business environment. Learn more at - https://www.withum.com/warranty

Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/

Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com.

Interested in advertising with Car Dealership Guy? Drop us a line here

Interested in being considered as a guest on the podcast? Add your name here

Topics:

(00:00:00) - Intro

(00:04:19) - Ron’s career in auto

(00:07:57) - Modern retailing  

(00:14:39) - What’s an ideal channel mix for dealerships?

(00:16:16) - What are you seeing in the market?

(00:19:16) - The “always on” customer

(00:21:21) - Where are dealers wasting money?

(00:24:26) - The future of data

(00:32:22) - What are you working on for dealers today?

Check out Cars Commerce here.

Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.