#83 From marketing star to CEO of 18 dealerships, Selling 20,000 cars a year, Where he's heavily investing, Fixing the Jeep Cherokee 4xe sales slump | Robert Ourisman Jr., CEO of Ourisman Automotive Group

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Robert Ourisman Jr., CEO of Ourisman Automotive Group, where we discuss: Going from marketing star to CEO, selling 20,000 cars a year, fixing the Cherokee 4xe sales slump, where he's heavily investing, fighting with automakers on inventory allocation and much more.

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Topics:

(00:00:00) - Intro

(00:03:21) - The Ourisman family dynamic

(00:06:17) - What’s your scale today?

(00:07:46) - What’s your father’s current involvement in the business?

(00:12:16) - What do you think about your mix of brands and what are you bullish on?

(00:14:33) - Why are you focusing on growing your collision business?

(00:16:34) - Does EV adoption concern you for service?

(00:19:17) - What are you excited about?

(00:21:50) - How are you navigating employee retention at the less-exciting brands?

(00:26:54) - What operational challenges are you facing right now?

(00:28:24) - Leasing penetration

(00:31:07) - Accepting allocation

(00:33:44) - What is the profit trend for your dealerships?

(00:35:21) - What’s your marketing strategy?

(00:38:44) - Does anything keep you up at night? 

(00:41:33) - What’s your outlook for the industry?

Check out Ourisman Automotive Group here.

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This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.