#84 Secrets to building the largest Honda store in the U.S., Betting big on small brands, 100% commission pay plans, Why leasing took over Florida, Philanthropist disguised as a car dealer? | Rita Case, CEO of Rick Case Auto Group

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Rita Case, CEO of Rick Case Automotive where we discuss: Secrets to building the largest Honda store in the U.S., Betting big on small brands, How leasing took over Florida, becoming a philanthropist disguised as a car dealer and much more!

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Topics:

(00:00:00) - Intro

(00:02:08) - The Case Duo & Rita’s car background

(00:06:29) - Do you recommend working with your spouse?\

(00:09:50) - How have you reinvented your operations and marketing?

(00:15:29) - What drives your philanthropic nature?

(00:17:56) - Why did you choose these southern markets?

(00:21:29) - How does your Ft. Lauderdale Honda store operate?

(00:30:45) - What’s a day like for GMs at your dealerships?

(00:32:39) - How are the GMs compensated?

(00:36:26) - How are you driving recruitment of talent?

(00:38:17) - Are there any regional trends you’re riding when it comes to affordability?

(00:45:48) - How are you viewing your used car business?

(00:46:57) - What’s exciting to you these days?

(00:48:37) - What’s your outlook for the industry?

Check out Rick Case Automotive here.

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This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.