April 24, 2025

Industry Spotlight: Why Most Dealers Fail at Lead Follow-Up—And How Tech Closes the Gap

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Show Notes

Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market.

Today, Sam sits down with Yuriy Demidko, Chief Information Officer at DPFox; and Matthew Muilenburg, Chief Product Officer at Impel.

This episode of the Car Dealership Guy Podcast is brought to you by Impel.

Impel AI - Impel AI helps you drive loyalty with proactive, personalized service outreach that scales seamlessly. From service milestones to recall alerts and tailored incentives, Impel makes service outreach feel more like a concierge service than marketing. With AI-powered service scheduling via text and email, your team can stop managing calendars and focus on delivering exceptional customer experiences. Future-proof your service drive today @ https://impel.ai/blog/the-dealership-service-drive-of-the-future

Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/

Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com

Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu

Topics:

00:30 Biggest challenges with internet leads?

01:09 How does AI impact engagement?

07:24 What is generative AI?

10:06 How to implement AI dealerships?

21:19 AI's financial impact on dealers?

23:38 Why is data crucial for AI?

26:01 Why clean customer data matters?

27:21 How AI personalizes customer interactions?