Lessons From Lithia And Beyond: The Habits Driving A Successful Dealer Group With Happy Employees | Michael Speigl, Dealer Principal of WE Auto

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Michael Speigl, Dealer Principal of We Auto, a Michigan-based dealer group. We discuss the lessons he learned from working for Lithia and how they shaped his own dealerships, why he’s investing over $250K in company culture, and the phone call that changed his family’s life forever, along with much more.

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Topics:

00:32 What was Michael's journey into auto retail like?

04:41 How did Michael transition to becoming a dealer principal?

12:51 What is Michael's mission-driven business approach?

21:30 What are Michael's thoughts on digital retailing and industry trends?

28:49 What is the regional impact of electric vehicles?

29:08 What challenges are associated with selling electric vehicles?

31:43 How does political influence affect the EV market?

34:46 How does Michael ensure service retention and a positive customer experience?

47:25 How does Michael use data analytics in his business strategy?

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