In this episode, I'm speaking with Phil Oriani, CEO of Shift Digital.
This episode is brought to you by:
Cars Commerce - The platform to simplify everything about buying and selling cars. To learn how you can measure and improve your team’s follow-up performance, visit carscommerce.inc/experience
AutoFi - AutoFi empowers your team with digital retail technology that accelerates the sale. Learn more at https://www.autofi.com/cdg/
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Topics:
00:00:00 - Intro
00:02:41 - Phil’s career journey with Shift Digital and Ford Direct
00:17:17 - How does tier 1, 2, and 3 advertising work for cars?
00:20:45 - Do traditional OEM commercials work?
00:23:35 - What tier 3 marketing have you seen work recently from dealers?
00:27:21 - Do dealers have the technology to compete with Carvana?
00:29:15 - What do you think about the trend of the leading automotive software providers consolidating under one umbrella?
00:33:26 - Who is your customer and how do you make money?
00:35:49 - What is the risk with the DTC model?
00:40:48 - Harnessing the power of organic social media
00:45:51 - What does the world look like if Shift didn’t exist?
00:47:48 - Are you seeing anything in AI work to change the dealership experience?
00:51:44 - How do you see the technological landscape changing for dealerships over the next 5 years?
00:53:28 - How do you see Shift Digital evolving?
Check out Shift Digital here: https://www.shiftdigital.com/
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
