In this episode of the Car Dealership Guy Podcast, I'm speaking with Julie Herrera, President of IDEA Auto Group where we discuss her journey from broke to millionaire Toyota Dealer, How she's able to sell 1,200 cars on a slow month, what it's like to be a trailblazer as a female dealer principal, and much more.
This episode of the Car Dealership Guy Podcast is brought to you by:
Auto Hauler Exchange - The Auto Hauler Exchange has revolutionized the way vehicle haulers and vehicle shippers collaborate. The Exchange is the first digital marketplace of its kind in the vehicle logistics industry. Learn more @ https://www.autohaulerexchange.com/
CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.
Learn more @ https://www.cdkglobal.com/dealership-xperience-platform
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Topics:
00:00:00 - Intro
00:04:18 - Julie’s background and career
00:08:40 - What it was like being a woman in auto sales back in the 90’s
00:12:05 - Becoming a GM
00:15:59 - How do you actually open a dealership?
00:22:08 - What are you doing today that’s ahead of the curve?
00:25:41 - Advice for aspiring dealer principals
00:29:33 - Saying the quiet part out loud
00:32:02 - Does doing what you do come at the expense of family?
00:35:34 - What are you seeing in the market today?
00:38:08 - What's your outlook for the remainder of 2024?
00:41:10 - How did you come up with the branding for your dealership?
00:44:15 - What’s your personal mission for the industry?
00:47:23 - What’s next for you?
Check out IDEA Auto Group here - https://www.ideaautogroup.com/
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
