Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Robert Ourisman Jr., CEO of Ourisman Automotive Group, where we discuss: Going from marketing star to CEO, selling 20,000 cars a year, fixing the Cherokee 4xe sales slump, where he's heavily investing, fighting with automakers on inventory allocation and much more.
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Topics:
00:00:00 - Intro
00:03:09 - The Ourisman family dynamic
00:06:30 - What’s your scale today?
00:08:02 - What’s your father’s current involvement in the business?
00:12:27 - What do you think about your mix of brands and what are you bullish on?
00:15:09 - Why are you focusing on growing your collision business?
00:17:11 - Does EV adoption concern you regarding service?
00:20:09 - What are you excited about?
00:22:41- How are you navigating employee retention at the less-exciting brands?
00:27:50 - What operational challenges are you facing right now?
00:29:26 - Leasing penetration
00:32:07 - Accepting allocation
00:34:59 - What is the profit trend for your dealerships?
00:36:52 - What’s your marketing strategy?
00:40:16 - Does anything keep you up at night?
00:43:32 - What’s your outlook for the industry?
Check out Ourisman Automotive Group here: https://ourisman.com/
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
