Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Peter Duffy Jr., CEO of Dealer Image Pro where we discuss: How a professional photographer cracked dealers' #1 profitability issue, the most impactful dealer website features, the future of content creator dealerships and much more.
This episode of the Car Dealership Guy Podcast is brought to you by:
CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships. Learn more @ https://www.cdkglobal.com/dealership-xperience-platform
Car Wars – Car Wars is the trusted partner for discerning dealerships in the Automotive Retail Industry, offering premium call tracking, texting, and phone solutions. Visit https://carguymedia.com/cw to learn more.
Dealer Image Pro – Picture this: a streamlined merchandising process providing high-quality online content seven days a week. Say goodbye to the days of waiting around and hello to a faster, more efficient way to showcase your inventory. Learn more at https://dealerimagepro.com/
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Topics:
00:00 - Intro
03:39 - Peter’s background and career
08:34 - What is the problem you’re solving for dealers?
12:19 - How are the perfect dealers merchandising dealerships?
14:02 - What does the data show in the various ways cars are merchandised?
19:15 - What’s your biggest challenge with dealers today?
21:20 - Who does the best merchandising in the industry?
22:33 - What’s exciting to you right now?
26:27 - Have consumer expectations or demands changed with regard to online merchandising?
31:40 - What does the future look like for car buyers?
38:05 - Are dealers investing in studios?
41:38 - What’s next for your company?
45:57 - Dealers in Cars Getting Coffee
49:13 - Closing thoughts
Check out Dealers in Cars Getting Coffee - https://www.youtube.com/watch?v=4GTWmrntuuc
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