How a service membership drives huge profit

How do you get customers to pay over $1,000 upfront—and thank you for it?

At @SheehyAutoStores, 60% of new car buyers join their VIP Club. For just over $1,000, members get:

• 5% off all service visits
• 7 years of oil changes and tire rotations
• $300 in VIP bucks upfront, plus $1 for every $10 spent in service

Here’s how CEO Vince Sheehy built a loyalty powerhouse.

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