Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Angela Zepeda, Global Head of Marketing for X, where we discuss: Her role in reshaping Hyundai's brand presence in the American Zeitgeist, Why Hyundai is leaning into EV innovation, and her vision for taking on her biggest challenge yet... the social platform, X.
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Topics:
00:00 - Intro
01:03 - Angela’s background and career
05:31 - The transformation of the Hyundai brand
09:33 - Why are non-EV shoppers buying Hyundai?
11:04 - The Hyundai-Amazon Partnership
15:22 - What has Hyundai that the average consumer doesn’t notice that has impacted the success of the brand?
18:24 - What’s your honest take on the brand’s future?
21:35 - The future of car sales
23:24 - Taking on the role of CMO at X
34:27 - How does Elon’s demeanor impact X’s marketing strategy?
37:42 - The political polarization of social networks
42:02 - Managing a brand with such a public view
45:26 - Will dealerships advertise on X?
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