Welcome to the Car Dealership Guy Podcast! In this episode, I sit down with Dustin Collins, Vice President at Bill Kay Auto, to explore how an "old-school car dog" thrives with an unlikely mix of tech and EQ, why $500 might be the key to increasing car sales, the traits that define a great service director—and much more.
This episode of the Car Dealership Guy Podcast is brought to you by:
Dealer Pay – Designed to increase, productivity and customer retention, Dealer Pay is a "dealer-specific' payments acceptance solution with over 25 years of experience as a trusted payments partner for dealerships across the US. Contact Julie today - julie@dealer-pay.com or 636-442-4901.
Impel - Impel enables automotive retailers, manufacturers, and online marketplaces to turn shoppers into buyers, and buyers into lifelong customers, with the auto industry's most advanced AI-powered Customer Lifecycle Management platform. Learn more @ https://impel.ai/
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Topics:
00:00 - Intro
01:47 - Dustin’s background and career
07:22 - What makes a great Service Director?
09:38 - Where is your focus on the average day?
14:38- Where are you running into challenges?
17:11 - What has been your net profitability trend?
18:56 - How are you considering inventory acquisition over the next few months?
21:14 - What’s your pricing strategy?
23:27 - How are you sourcing used vehicles?
24:23 - Are you maximizing lease-return sales?
27:30 - How are you incentivizing your team?
30:39 - How are you deploying AI?
35:27 - How are you handling marketing?
44:23 - How do you think about employee retention?
52:31 - What’s exciting to you these days?
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