The auto industry is evolving fast—AI-driven pricing, new retail models and more.

But is talent still being trained with yesterday’s playbook?

Elgie Bright, Chair of Automotive Marketing & Management at Northwood University, explains why mastering the basics may be the key.

➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @Ikon.Technologies and CDG Recruiting