9 months ago, Gabriel Iglesias and Jay Leno drove a 1994 Ford Mustang SVT Cobra together on YouTube.
This was the very Mustang that Andrew Glaser sold to Fluffy after a viral video catapulted @vantageautothecollection from 3K to 50K followers overnight.
Now, Instagram drives more traffic to their site than CarGurus, Cars.com, AutoTrader, and Carfax combined.
Here’s the story behind the social media play:
0:00 - Leveraging Social Media
1:57 - Driving Demand
2:55 - New Profit Centers
4:30 - Restoration Economics
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