This episode is brought to you by:
KEYper Systems - Key Management Simplified - https://keypersystems.com
Fullpath - Discover Automotive's Leading Customer Data and Experience Platform - https://fullpath.com
In this episode, I'm speaking with Rick Ricart, President of Ricart Automotive.
00:00 - Intro
02:40 - The Ricart Family & Rick’s background
08:08 - Sponsorship deals in the era of NIL (Name, Image, Likeness)
12:29 - Marketing, media, crafting company culture
19:46 - Ricart’s unique business model
28:30 - Ricart’s fastest-growing division
35:03 - Optimizing the online buying experience
50:02 - Lending, negative equity, repossessions
54:00 - Rick’s marketing idea that didn’t get picked up
56:55 - Inside look at OEM politics and EV rumors
1:01:40 - How manufacturers will change and adapt to new market trends
1:08:00 - Software and investing in the future
1:14:19 - Wrapping up
Follow Rick:
@RickRicart on X - https://x.com/rickricart
Rickart Automotive's website - https://ricart.com
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
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This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
