Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with David Thomas, Director of Content Marketing at CDK Global where we dive into a Q4 auto market forecast: How Gen Z is buying cars, Have we reached an EV sales equilibrium, why overnight test drives sell cars, Trends and predictions for the quarter ahead.
This episode of the Car Dealership Guy Podcast is brought to you by:
Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/
CDK Global - CDK will once again be streaming its annual industry conference CDK Connect 2024 on October 22.
This year’s virtual CONNECT conference will feature CDK’s latest product innovations, a keynote from CEO Brian MacDonald, and live breakout sessions focused across all operations of the dealership.
You can register for CDK CONNECT at the link in our notes below or by visiting http://CDK.com/Connect
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Topics:
00:00:00 - Intro
00:00:40 - Catching up with David
00:02:32 - CDK’s Ease of Purchase study
00:09:28 - EV sales trends
00:16:22 - Will there be brand dispersion in Q4?
00:20:04 - EV shopper journey studies
00:27:21 - Buying patterns across age groups
00:31:16 - The Dealership as a workplace study
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