Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Rita Case, CEO of Rick Case Automotive where we discuss: Secrets to building the largest Honda store in the U.S., Betting big on small brands, How leasing took over Florida, becoming a philanthropist disguised as a car dealer and much more!
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Topics:
00:00:00 - Intro
00:02:04 - The Case Duo & Rita’s car background
00:06:36 - Do you recommend working with your spouse?\
00:09:57 - How have you reinvented your operations and marketing?
00:15:17 - What drives your philanthropic nature?
00:18:15 - Why did you choose these southern markets?
00:22:03 - How does your Ft. Lauderdale Honda store operate?
00:31:31 - What’s a day like for GMs at your dealerships?
00:33:27 - How are the GMs compensated?
00:37:24 - How are you driving recruitment of talent?
00:39:00 - Are there any regional trends you’re riding when it comes to affordability?
00:46:44 - How are you viewing your used car business?
00:47:53 - What’s exciting to you these days?
00:49:28 - What’s your outlook for the industry?
Check out Rick Case Automotive here - https://rickcase.com/
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
