Welcome to the Car Dealership Guy Podcast! In this episode, I sit down with Raul Gomila, GM/Partner of City Kia, to reveal how he turned a dealership losing $1M a year into a top performer. We dive into the strategies that made him a top 5 Kia dealer in the country, pressure-test his BDC team live, and much more.
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Topics:
00:00:00 - Intro
00:02:49 - Raul’s background and career
00:21:47 - Dealership Culture and operations
00:34:28 - Recon Centers
00:39:03 - The impact of the Hispanic community
00:45:31 - How do you approach social media?
00:52:53 - Thoughts on the Florida market
00:57:32 - Advice and comments for Kia
01:01:54 - Closing thoughts
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