Welcome to the Car Dealership Guy Podcast! In this episode, I chat with Ryan Rohrman, CEO of Rohrman Auto Group. We dive into topics like transforming a dealership group into a TikTok powerhouse, achieving over 4 million views on a TikTok video, building the world’s largest Honda store, and much more!
This episode of the Car Dealership Guy Podcast is brought to you by:
Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/
TransUnion — helping dealers deliver the seamless, personalized transactions today’s car shoppers expect. Learn more at https://www.transunion.com/cardealershipguy
CDK Global - CDK will once again be streaming its annual industry conference CDK Connect 2024 on October 22.
This year’s virtual CONNECT conference will feature CDK’s latest product innovations, a keynote from CEO Brian MacDonald, and live breakout sessions focused across all operations of the dealership.
You can register for CDK CONNECT at the link in our notes below or by visiting http://CDK.com/Connect
Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/
Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com
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Topics:
00:00:00 - Intro
00:01:45 - What drove you to go all in on social media?
00:05:20 - Ryan’s career in auto
00:15:27 - How are you getting to know your customers?
00:20:02 - What does your tech stack look like?
00:28:47 - Are you using AI tools?
00:34:42 - Dealership fundamentals
00:44:38 - Why did you decide to train your team on social media?
00:49:03 - Will the winning dealerships be staffed by micro-influencers?
00:56:00 - How is business right now?
00:57:25 - How are you combating affordability?
01:03:50 - Closing thoughts
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