36% of consumers want to buy cars online.
But only 5% actually do.
Why?
Most think they’ll get a worse deal—so they still buy in-store.
Michael Speigl, Dealer Principal of We Auto, explains what’s holding digital retail back.
➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by @Phone_Ninjas, @CDKGlobal, and CDG Recruiting
