In this episode, I'm speaking with Barb Edson, Chief Marketing Officer at CDK Global.
Interested in advertising with CarDealershipGuy? Drop us a line here: https://cdgpartner.com
00:00:00 - Intro
00:02:01 - Barb’s career background
00:03:55 - What is the Internet of Things?
00:04:55 - The auto industry is ripe for disruption
00:06:23 - Why the dealership is NOT going away
00:11:01 - The biggest challenges and inefficiencies in the industry
00:15:07 - What areas were you behind the 8-ball most?
00:16:53 - The CDK dealership experience
00:21:02 - The continued digital transformation of the industry
00:24:40 - Future-proofing tech
00:27:22 - Barb’s process for improving the product
00:30:54 - What changes in automotive retail over the next 5 years?
00:34:07 - Will there be a challenge for dealers to adopt this technology?
00:36:53 - Where people can reach Barb and CDK
You can learn more about CDK Global here: https://www.cdkglobal.com/
or follow them on X: https://twitter.com/CDKGlobal
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
